Taking my love of books beyond the page
Racer Abby Haas writes about how stories captivate her and how she takes what she learns from good books and applies it to writing for clients.
Read our take on topics that matter to our industry, our society, and our clients.
Marketers and communicators, what does it mean to be customer-centric? It’s something we all talk about, but do we know why it matters and how we can achieve it? This blog looks at the importance of customer-centric storytelling and the value it delivers for brands willing to embrace it.
Read MoreRacer Abby Haas writes about how stories captivate her and how she takes what she learns from good books and applies it to writing for clients.
As communicators, we have the power to influence culture. That requires us to think holistically about the audiences we must reach. While audiences are changing across MANY dimensions, one often overlooked area is within the sphere of age. We are in the most age-diverse period in our history—people are living longer and working longer. That requires us to think about how to connect across “generations” at work.
Get some tips for CES 2024 success--and use them to play the long game for CES 2025 and beyond. Remember that CES planning is a marathon, not a sprint.
Kevin Krewell, principal analyst at TIRIAS Research, talks about the Arm IPO, its impact on the silicon market, and what the future of chip design might look like.
Racer Alicia Daleiden writes about her takeaways from Tech Crunch Disrupt. No surprise that most centered on generative AI.