The big mistake companies make with influencers
The role of influencers in everyday business continues to grow and evolve. But what are the best ways to engage with influencers?
RACERS HAVE AN INSATIABLE CURIOSITY
Read our take on topics that matter to our industry, our society, and our clients.
Featured Article
I am complex. I am worthy. I am proud.
In honor of Asian/Pacific American Heritage month, Joyce Cho shares how she meets goals and adversity head on, the power of her mother, and the blinding pride she has for her Korean heritage despite the racism and hurt Asian Americans face.
Read MoreJohn Deere and Racepoint Global awarded PRSA Silver Anvil Award of Excellence for CES 2021 virtual reality activation
At CES 2021, journalists and the media experienced John Deere’s planting process firsthand through a guided VR experience. The Public Relations Society of America awarded John Deere and Racepoint Global the Silver Anvil Award of Excellence for this work.
Reporter bites: bringing together journalists and PR pros to start conversations that matter
Reporter Bites series features conversations with experienced members of the media that gives an inside look at how reporters operate. Karen Weintraub, a reporter for USA Today, shares her best practices for media outreach, and more.
Sustainability goals are great, but milestones are better
With so many companies taking climate change seriously and setting ambitious goals for themselves, it’s important to remember that setting and sharing milestones shows companies are truly serious about their goals.
2021 Annenberg Survey results suggest the era of the bystander brand is over
Survey results from USC’s Annenberg School for Communication and Journalism indicate that the era of the bystander brand is over. The report highlights the need for communicators to embrace purpose and lead with values.