As communicators, we have the power to influence culture. That requires us to think holistically about the audiences we must reach. While audiences are changing across MANY dimensions, one often overlooked area is within the sphere of age. We are in the most age-diverse period in our history—people are living longer and working longer. That requires us to think about how to connect across “generations” at work.
Measuring the success of earned media efforts is not as simple as comparing the campaigns to advertising value equivalency. The industry needs new measurements and Racepoint Global's Research and Insight's team lead, Faith Martin offers suggestions.
It’s too early to say if Threads will replace Twitter (and anyone speaking in certainties is guessing). But here are three reasons why Threads is positioned to replace Twitter.
Technology, communications, PR—they’ve all undergone seismic shifts over the past two decades. We recount some of those changes as we celebrate the role Racers and our clients have played in shaping the conversations that matter for the past 20 years.
Companies demanding employees come back to the office are overlooking something absolutely critical: over the past three years, people have changed how they live and work—and how they are willing to work.
In a comeback to the backlash about Bud Light’s content integration with Dylan Mulvaney, Anheuser-Busch CEO Brendan Whitworth shared a vaguely apologetic and coded letter. In short, the brand made a play for younger consumers and, in response to customer reactions, then rapidly retreated.
According to the Harvard Business Review, large-scale pay transparency adoption has the potential to bridge the gap to equitable pay and help elevate the success of your organization.
The COVID-19 pandemic kicked business disruption up a notch. Companies that thrived embraced digitization and innovation. As we look towards the future of technology and business, what lies ahead?
Racer Carolyn Regan offers her advice on how to work toward the future you want for yourself, not solely the future your company or boss wants.
The role of influencers in everyday business continues to grow and evolve. But what are the best ways to engage with influencers?
