John Deere and Racepoint Global awarded PRSA Silver Anvil Award of Excellence for CES 2021 virtual reality activation
At CES 2021, journalists and the media experienced John Deere’s planting process firsthand through a guided VR experience. The Public Relations Society of America awarded John Deere and Racepoint Global the Silver Anvil Award of Excellence for this work.
Reporter bites: bringing together journalists and PR pros to start conversations that matter
Reporter Bites series features conversations with experienced members of the media that gives an inside look at how reporters operate. Karen Weintraub, a reporter for USA Today, shares her best practices for media outreach, and more.